Weekly Giveaway – It gave us those nice, bright colors.

“So mama don’t take my Kodachrome away” Paul Simon
Yeah, I know, everyone has been referencing this song.
Maybe because it’s easy.
Mostly because it was true.
A good friend of mine was the photographer for a major global advertising account, that shot in every exotic location you could imagine. And every possible light condition you could encounter.
The film he always used, of course, was Kodachrome. K64 to be exact.
Oh, he’d filter it, clip test it, push or pull the ASA (that’s what we called ISO then) and use Nikon F2 and F3′s to expose it all. Being way before 9/11, the customs situation was not that much of an issue.
Once back in the states, he would hunch over his massive light table, loupe in one hand, bringing each mounted frame up to his eye for the edit.
And there were thousands of frames.
Once the final edit was sent to the ad agency, they used these images for everything from a matchbook cover , to a massive billboard.
The grain structure of those 35mm frames held, for the whole range of sizes. Beautifully. The power and quality of that film stock was unmistakable, and unquestionable.
I still have sheets and sheets of select K64 images, and boxes and boxes of full sessions, and of course, slide reels of these beauties.
They still look great. Those far off places still feel exotic.
Kodachrome was not really marketed to the pro as much as the amateur. It had a sweet leeway of exposure which was very forgiving.
Things were not always as automatic as they are today, but cameras did have some suggested exposure based on full sun, cloudy , shade or indoor lighting.

kodachromeThe richer, brighter, colors were perfect for the family photos, even as the culture only allowed certain elements and genders to appear so.
Come vacation time, that set of rules went away, as all of the accoutrements of a work-free environment, stood for fun.
No blackberries, unless you were picking them and eating them. Apple products were put into pies.
Dad didn’t bring his laptop to “be in touch”, and face time was used, instead of facebook.
I’m not judging here. My family rarely picked blackberries.
But someone always had a camera.
So it is with a slight sigh, that we say goodbye to Kodachrome, as Kodak made their announcement, last Monday, that production would finally cease after 74 years.
I haven’t shot with it for years. there is only one lab in this country that will process it.
However, it has gone the way of the dodo. Except with a lot of memories in it’s wake.

The giveaway this week, is a book of tribute to that emulsion.
Americans In Kodachrome definitely pays tribute to the family, and the visual history they all created, with a common paint palette. Like all art, whether it is high minded or vernacular in scope, each artisan, or craftsman uses the paint differently. Different brushes, different subjects, different canvas.

“Introduced in 1935 as the first modern color film, Kodachrome was used extensively after World War II by amateur photographers equipped with the new high-quality and low cost 35mm cameras. Americans in Kodachrome is an unprecedented portrayal of the daily life of the people during these formative years of modern American culture and is comprised of ninety-five exceptional color photographs made by over ninety unknown American photographers. Conceived as a book and nation-wide exhibition, Americans in Kodachrome 1945-1965 is an evocative and haunting portrait of a historic generation of Americans.”

51QDQ20P94L._SL500_AA240_I’ve ordered a copy of that book to send to one of you and hopefully it will be delivered to us soon.
If not, another book on the Kodachrome subject : Kodachrome: The American Invention of Our World, 1939-1959
, will be substituted.
Another change this week is that the NEWSLETTER will come out on Thursday, not Weds.
Sorry, just putting together some new stuff, and came back to office later then I thought.
So sign up for the NEWSLETTER, now that you have more time, and look for details on getting this free tribute to Kodachrome, included in that email.

Say, how did anyone feel about the advertising business coverage last week?
we have a few more vids we’ll share with you coming up and want to see if it’s too much off mark, or there is some interest.
Post a comment or email us privately.
Thanks.

Tags: , , , , , , , , ,

Like what we’re posting?
Join us on Flickr.

Upcoming Events

  • WPPI
  • Feb. 27-March 6, 2014
  • MGM Grand
  • Las Vegas, Nevada
  • International Consumer Electronic Show
  • AIPAD
  • APRIL 10-13, 2014
  • PARK AVENUE ARMORY | 643 PARK AVENUE
  • NEW YORK, NY 10065
  • The Association of International Photographic Art Dealers

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Annenberg Space For Photography
  • “The Power of Photography: National Geographic 125 Years”
  • Current to April 27th, 2014
  • 2000 Avenue of the Stars, #10
  • Century City, CA. 90067
  • Tel: 213.403.3000
  • ICP
  • Capa in Color
  • January 31–May 4, 2014
  • 1133 Avenue of the Americas at 43rd Street
  • New York, NY 10036
  • Phone: 212.857.0000
  • Getty Center
  • A Royal Passion: Queen Victoria and Photography
  • February 4–June 8, 2014
  • 1200 Getty Center Drive
  • Los Angeles, CA. 90049
  • Tel: 310-440-7300
  • Yossi Milo Gallery
  • David Goldes, Electro-graphs
  • January 30–March 8, 2014
  • 245 Tenth Avenue
  • New York,NY 10001
  • Tel: 212-414-0370
  • Howard Greenberg Gallery
  • Bernice Abbott and Charles Marville
  • February 27-April 12,2014
  • 41 East 57th Street, Suite 1406
  • New York,NY 10022
  • Tel: 212-334-0100
  • Staley-Wise Gallery
  • Real and Surreal
  • Feb. 27-April 19th, 2014
  • 560 Broadway
  • New York,NY
  • 10012
  • Phone: 1-212-966-6223
  • Museum of Modern Art
  • A World of Its Own: Photographic Practices in the Studio
  • February 8–October 5, 2014
  • 11 West 53rd Street
  • NYC,NY
  • 10019-5497
  • (212) 708-9400
  • Metropolitan Museum of Art
  • Charles Marville: Photographer of Paris
  • January 29–May 4, 2014
  • 1000 Fifth Avenue (at 82nd Street)
  • New York, NY 10028
  • Phone: 212-535-7710

Is there an exhibition we’re missing?
Let us know on twitter.

Instagram