Weekly Giveaway – XRite ColorChecker Passport: Yeah, you want this.

There is no excuse not to get the true color of your photographs. At least as your starting point.

How about we help make it easier for you?

This weeks giveaway is an XRite ColorChecker Passport, one of the best tools we’ve seen to get the job done.
Easy to carry, can be used in a one person operation, multi faceted so you can use it for a white balance for video also. ( you may be adding that to your skill sets)
The solid protective casing allows you to throw in in your camera bag, and always carry with you. Plus it’s design acts as stand to make it easier to place in the scene.

Now this product just came out a short time ago and we did a much larger explanation of it’s uses. You can check that here.

But essentially, by adding a color chart to your scene, you have added a standard map for you or your digital lab to follow.
Here is a cool site that shows you color charts in use.

The ColorChecker Passport would have made all of these easier.
The colors and tones are acknowledged to be true, and all post production programs will recognize this.
By shooting a frame showing the way the light falls onto the color chart, you can color correct that particular sequence of shots in a flash by copy/pasting the adjusted settings.

And the software included with this package simplifies the process: you can do sample shots, with your camera of choice, in a variety of of lighting conditions.
Sunlight, mixed sun and artificial, flash, shadow, or whatever may be your preferred lighting.
The software can set up profiles for your post production edit software, like Lightroom, and then when you load in your project, you can click on that profile to adjust the entire shoot.

We do want you to remember that there is another part of the equation here. Or 2.
You should be calibrating your monitor to ensure that it is showing you the true colors on the screen.
Whether you use, Eye-1, Color Munki, or a Huey (love that for the laptop on the road) you should make that a regular part of your workflow.
Very easy to do.

To be eligible to get one of these XRite ColorChecker Passports for free, you must be subscribed to our weekly NEWSLETTER.
No charge to sign up, we never share you email addresses, and it gives you a round up of articles from the past week on the site, and some things that may never hit the site.
Plus the instructions on how to get the goodies for free.

Yes, we ship anywhere, around the world!

Oh, we almost forgot to mention:
Xrite is holding a free webinar on the best way to use the ColorChecker passport. 2 times to sign up for and it’s free. We love it when manufacturers help you use their products! See you Online!

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Upcoming Events

  • WPPI
  • Feb. 27-March 6, 2014
  • MGM Grand
  • Las Vegas, Nevada
  • International Consumer Electronic Show
  • APRIL 10-13, 2014
  • NEW YORK, NY 10065
  • The Association of International Photographic Art Dealers

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Annenberg Space For Photography
  • “The Power of Photography: National Geographic 125 Years”
  • Current to April 27th, 2014
  • 2000 Avenue of the Stars, #10
  • Century City, CA. 90067
  • Tel: 213.403.3000
  • ICP
  • Capa in Color
  • January 31–May 4, 2014
  • 1133 Avenue of the Americas at 43rd Street
  • New York, NY 10036
  • Phone: 212.857.0000
  • Getty Center
  • A Royal Passion: Queen Victoria and Photography
  • February 4–June 8, 2014
  • 1200 Getty Center Drive
  • Los Angeles, CA. 90049
  • Tel: 310-440-7300
  • Yossi Milo Gallery
  • David Goldes, Electro-graphs
  • January 30–March 8, 2014
  • 245 Tenth Avenue
  • New York,NY 10001
  • Tel: 212-414-0370
  • Howard Greenberg Gallery
  • Bernice Abbott and Charles Marville
  • February 27-April 12,2014
  • 41 East 57th Street, Suite 1406
  • New York,NY 10022
  • Tel: 212-334-0100
  • Staley-Wise Gallery
  • Real and Surreal
  • Feb. 27-April 19th, 2014
  • 560 Broadway
  • New York,NY
  • 10012
  • Phone: 1-212-966-6223
  • Museum of Modern Art
  • A World of Its Own: Photographic Practices in the Studio
  • February 8–October 5, 2014
  • 11 West 53rd Street
  • NYC,NY
  • 10019-5497
  • (212) 708-9400
  • Metropolitan Museum of Art
  • Charles Marville: Photographer of Paris
  • January 29–May 4, 2014
  • 1000 Fifth Avenue (at 82nd Street)
  • New York, NY 10028
  • Phone: 212-535-7710

Is there an exhibition we’re missing?
Let us know on twitter.