When Polaroid decided to end the instant film production, they crushed the hearts of many an aficionado of the instant grat arts.
The world was going all digital, so who would want an instant print?
Lots of folks.
So Fuji moved in and took up the charge. They now produce all of the pro instant film line-up that Pola had, and also the fun line-up. New cameras are coming, and folks still flock to get a hard print on the spot.
They may not be shaking it like a Polaroid picture, but they are shooting the little gems like crazy.

Plus they showed off a new FILM camera (yes, we said it) the GF 670: 6×6 or 6×7 format so 120 film. Has a slightly retro look with a bellows that folds up into itself for transport, and a whisper quiet shutter.

We do have to remind you that Fuji was also showing off their new 3D point & shoot digital camera, the companion monitor and a home unit ($9k) that had a dope U2 concert playing. You did need glasses for the monitor.
But for the 3D point & shoot YOU NEED NO SPECIAL GLASSES!!! pretty incredible.
We would have shown you here but you do need to see it in person. About $600. for the camera.

Yes, Polaroid( link is to existing product) has announced new film and cameras. Yes, the Impossible Project is coming soon with new film,
But for now, for right now…. Fuji is my date, and we are having a real good time.