Every agency was using all of their powers to find out yesterday. If they didn’t have carpel tunnel from your blackberry before, this would probably do it.
So as the week wraps up tonight with the Film and Titanium awards ( Titaniums are concepts that have been executed and defined in many different ways- TV,Print,Mobile,Web,Event and more) we are gathering our thoughts on the Cannes Lions wrap up.
The message is clear: The consumer is in control. No longer will ads be able to be intrusive and be effective. We hope.
Simple statement, but unless advertisers can find the way to talk to us in a respectful way, reach us where hang out, bring the messages into a point of personal reference, it will be a further uphill battle for the eyeballs, and hearts and minds of the consumer in a rapidly escalating field of choices.
This is the most exciting time in history to be working in advertising. If you are already here, be ready for the wildest, most mind opening time in your life.
Considering this world? Jump on in. Right now, the rules are changing and the way we talk to each other is more diverse than ever.
So whether you came to Cannes Lions for work:
We are sure you came away with some learning. even if it’s just that a 4 hour dinner can be a great experience. Hopefully you return creatively energized, and ready to share your new ideas.
And we are readying our overviews from Cannes with a full gallery of images, an further reports from this, the 54th Cannes Lions Festival.
Then on to NYC for a bit of gallery hopping on Monday.