For Those Who Suffer, We Ride.

That is the code and purpose of the Fireflies.
[photopress:leuka3.jpg,full,centered]
With the tony Carlton Hotel, not very far away, the the riders meet their destination.

One of the major events that has grown in the spotlight of the Cannes Lions Advertising Festival is the ride of the Fireflies.[photopress:leuka7.jpg,full,centered]
This group of stamina rich participants rides bicycles 1000km from Lake Geneva to Cannes.
[photopress:leuka_5.jpg,full,centered] For the past 7 years an ever-changing group of directors producers and other ad industry professionals have made this grueling trek to raise awareness and donations for the Leuka Foundation. .

The charity Leuka 2000 was founded in 1982 by Lester Cazin, a leukemia patient, in order to facilitate raising money to support clinical activity and research into the causes and treatment of leukemia specifically at the Hammersmith Hospital in London.

The rewards gained from this research benefit everyone. It is believed that Leukemia is the model of all cancers. Achieving a greater understanding of this disease will help in the fight against all forms of cancer.

Hammersmith Hospital has been at the forefront of leukemia treatment for the past thirty years. It has established an international reputation for its levels of excellence and research. The original unit, founded in 1969 was the first centre dedicated to the treatment of leukemia in adults and also the first to offer bone marrow transplants. The hospital carries out more transplants for chronic myeloid leukemia than any other centre in the country.
[photopress:leuka6.jpg,full,centered]
Now I know that this is not a photographic event. The connection to the Cannes Lions ad fest is by calendar and professions of the majority of riders.

But you should know about it. And perhaps donate.
[photopress:leuka_bike.jpg,full,centered]

As I write up the Cannes Lions recap, this story just begins a balance of the rest of the events.
More this week.

Cheers!
Damon Webster

Like what we’re posting?
Join us on Flickr.

Upcoming Events

  • WPPI
  • Feb. 27-March 6, 2014
  • MGM Grand
  • Las Vegas, Nevada
  • International Consumer Electronic Show
  • AIPAD
  • APRIL 10-13, 2014
  • PARK AVENUE ARMORY | 643 PARK AVENUE
  • NEW YORK, NY 10065
  • The Association of International Photographic Art Dealers

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Annenberg Space For Photography
  • “The Power of Photography: National Geographic 125 Years”
  • Current to April 27th, 2014
  • 2000 Avenue of the Stars, #10
  • Century City, CA. 90067
  • Tel: 213.403.3000
  • ICP
  • Capa in Color
  • January 31–May 4, 2014
  • 1133 Avenue of the Americas at 43rd Street
  • New York, NY 10036
  • Phone: 212.857.0000
  • Getty Center
  • A Royal Passion: Queen Victoria and Photography
  • February 4–June 8, 2014
  • 1200 Getty Center Drive
  • Los Angeles, CA. 90049
  • Tel: 310-440-7300
  • Yossi Milo Gallery
  • David Goldes, Electro-graphs
  • January 30–March 8, 2014
  • 245 Tenth Avenue
  • New York,NY 10001
  • Tel: 212-414-0370
  • Howard Greenberg Gallery
  • Bernice Abbott and Charles Marville
  • February 27-April 12,2014
  • 41 East 57th Street, Suite 1406
  • New York,NY 10022
  • Tel: 212-334-0100
  • Staley-Wise Gallery
  • Real and Surreal
  • Feb. 27-April 19th, 2014
  • 560 Broadway
  • New York,NY
  • 10012
  • Phone: 1-212-966-6223
  • Museum of Modern Art
  • A World of Its Own: Photographic Practices in the Studio
  • February 8–October 5, 2014
  • 11 West 53rd Street
  • NYC,NY
  • 10019-5497
  • (212) 708-9400
  • Metropolitan Museum of Art
  • Charles Marville: Photographer of Paris
  • January 29–May 4, 2014
  • 1000 Fifth Avenue (at 82nd Street)
  • New York, NY 10028
  • Phone: 212-535-7710

Is there an exhibition we’re missing?
Let us know on twitter.

Instagram