FotoNation – “Here, Let Me Fix That For You”

In 2 out of 3 point and shoot digital cameras, Fotonation has a bit of DNA. The coolest thing is that they are making the digital photography lives of the mainstream “point and shooters” into a foolproof world. At least from a technical aspect.
Quietly at first, they introduced Face Tracker technology, which sees your subjects and then corrects focus and exposure for up to 10 faces. The Red-Eye reduction system they gave us doesn’t just take the red out, but leaves what is called a “catch light” in the eye.
What does that mean ???
Well, instead of the subjects eye going dark, and perhaps looking a little lifeless, the light reflected into it remains. take a look at Martin Shoellers photos for a more pronounced example: look into the eyes for the “catch-light”.

The company was recently acquired by Tessara Technologies, makers of some of the tiniest cameras you can imagine. Wait….you probably have one in your cell phone.
Take a look at this video to see what else is in their bag of tricks.

And click onto their website to see what is coming up. By years end, point and shoots AND mobile phones will have a whole new list of contents.

[photopress:facetime_image_01.jpg,full,centered]
Notice the blue circle in the top corner. Once the last person comes into the shot it becomes a number, counting down to the shutter release.

Personally, I loved FaceTime: integrating face detection with a self timer, it’ll wait for the shooter to enter the picture before it takes the shot.

I know Monday morning is not always the time you are looking for some tech stuff, but we’ve been waiting to get this to you. And a bit of the future seemed like a good way to start the week.

This error message is only visible to WordPress admins
Error: There is no connected account for the user 17841400329220025.

Upcoming Events

  • AIPAD
  • April 25 – 28, 2024
  • 643 Park Ave, New York, NY 10065
    Park Avenue Armory, New York City

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Museum of Modern Art
  • An-My LêcBetween Two Rivers/Giữa hai giòng sông/Entre deux rivières
  • Through March 16th
  • 11 West 53 Street
  • New York,NY 10001
  • Tel:212-708-9400
  • Howard Greenberg Gallery
  • Sarah Moon
  • Feb 17th-April 8th
  • 41 East 57th Street, Suite 801
  • New York,NY 10022
  • Tel: 212-334-0100

Is there an exhibition we’re missing? Let us know on twitter.

Like what we’re posting?
Join us on Flickr.