[photopress:513QN4BZ8SL._SL500_AA280_.jpg,full,alignright] While reading the latest issue of Creativity, there was a prefect ending to the issue with Last Word by Renny Gleeson. He is the Global Director, Digital Strategies for Wieden & Kennedy one of the most consistently creative and breakthrough advertising agencies in the world.
The discussion wrapped around the subtitle of “Advertising is dead. So why am I excited ?” If that is your business, you know why you’re excited. It’s the same reason we are getting our messages right here.
But the 2 main points to share here are:
A. The future still belongs to the storytellers.
B. When you create out of passion it’s never work.
OK, here is a quote from the article:
“I’m excited that the most creative stuff I see online isn’t done by brands or agencies. It’s done by normal people. Civilians, for God’s sake. Having FUN. People making great stuff (and crap,for sure) because they like to, feel the need to, are inspired to. A lot of agencies and brands are doing interactive work because they have to. they know thy have to. Like eating fish oil pills for your Omega-3. Laurence Gonzales in Deep Survival ( a great book on dealing with extreme paradigm shift) talks at length about working from a place of fear or from acceptance. ” I suffer through my obligations, but I’d do anything for love. “
Can you relate at all to that phrase? i can.
Now you should pick up a copy of the magazine for the full article.
It’s pretty advertising industry centric but there are some of the smartest, most talented people in that world.
We all learn from many different teachers. And sources. You never know what may inspire you to press the shutter the next time . It could be music, a book, or heck, even weather. “Rainy days and Mondays always …….”
You’re not gonna make me finish that song , are you?
Which are some of the reasons you’re here – to get some new info and share what you already know via your images and comments.
Thanks to Teresa Iezzi for editing a pretty cool magazine in Creativity.
And yes, we get the paper AND on-line editions.
If you’d like to hear and see “The Things We Do For Love” by 10CC, click here.