The gear is back in the bag for another hand carried adventure to Europe.
Back to the Cote D’azur for the biggest, baddest, advertising festival in the world:
The Cannes Lions!.
We’re going to this full out, massive event to find out what the current trends in photography are in the world of marketing.
Not the gear. Not the galleries. The work that is commercial. The work that gets the money.
With Getty Images as huge sponsors of the event, there will be a ton of photography to discover.
Worst case, some Wine, old friends, great food and the Riviera. It’s not a Vegas trade show, but what is?
Seriously, this is the place to see what the global standards are for great work. They will be awarded, discussed, dissed, mis-understood, applauded, and then after the week is done, perhaps go down in history.
Plus we will be bringing you a very cool announcement for photographers on Monday. It will affect a ton of you, and hopefully open some huge doors for the rest.
I can’t talk about it yet, but the phone calls this morning were outstanding.
Make sure you come back on Monday for that.
In the meantime, we’ll be getting over jet lag, sending back missives on the work, and photographing in some different light.
Just remember, this is the Cannes ADVERTISING festival. The film festival was a few weeks ago. Honestly in Cannes there is a new festival almost weekly.
The ad fest was referred to as the Fake Cannes, (the real Cannes being the film fest) in a video presentation I was part of a few years back.
But make no mistake…there is nothing fake about the business behind this festival.This one makes the money and the world go round.
We’ll see how the economy is affecting those in this part of the business. And just how everyone is getting their periodicals.
One of the most telling comments I heard recently was when a creative magazine did a major redesign and solicited comments. One person wrote: “does the redesign include a time machine so I can go back to when magazines were relevant?”
OK, the weekly giveaway will be posted shortly, but I have to pick out the mags I’m taking for the flight.