Off To The Side, In The Back, Top Of Mind – Act Responsible Comes to The Lions..Again!

After coming to the Lions festival for many years, for some reason this is the first year that ACT has come onto my radar.
It’s a separate, yet supported exhibition of public service advertising. Including many who couldn’t afford to pay the submissions fee for the Lions competition.
Why this year?
Maybe this year the promotion is better. Maybe the location. Maybe the free coffee. Maybe it was just time.
Whatever it is, here you can find some of the best print, TV and online work for just causes from around the world.

Between the corporate sponsors and the ad agencies involved, they have ponied up the money to present free to the public a showing of this work, plus panel discussions on the causes they champion.

When you have a client whose goal is to only make life better, not cleaner, sexier, bigger, shinier, tasting better, thirst quenching, softer, harder, faster, or any of the rest of our needs, sometimes the creative work comes from a different place in the creative mind. The heart part.

[photopress:act_logo.gif,full,alignright] “ACT – Advertising Community Together – is a non-profit initiative.
Its goal is to federate, promote and inspire responsible communication on sustainability, equitable development and social responsibility. ACT shows how advertising professionals from all continents can use their core talent – creativity – to play a significant role in addressing today’s crucial world issues.
Our unique strength – The Advertising Community Together – Federating an array of partner, ACT Responsible brings together Industry key players, keen to share their commitment to Responsibility. Its reach helps gather forces and build a network facilitating the sharing of good practices. These partners finance and contribute to 100% of our action.”

[photopress:ALMA_01129_6686191A.JPG,full,centered]

Title: “Alligator”
Agency: Almap BBDO Comunicações
City: São Paulo
Advertiser: O Boticário Franchising
Tagline: The devestation of nature threatens more animals than you think.
Photographer: Maurício Nahas

And this is another site from Cannes you can share everywhere in the world. It’s all online. Worth your time to click through and look/watch this work.

Sure, love the friends, the parties, the food, the scene, etc. but you have to remember to give back. there’s an old expression that says “take what you want from this world, but pay for what you take”.
Maybe work like this begins to pay back a little.

Like what we’re posting?
Join us on Flickr.

Upcoming Events

  • WPPI
  • Feb. 27-March 6, 2014
  • MGM Grand
  • Las Vegas, Nevada
  • International Consumer Electronic Show
  • AIPAD
  • APRIL 10-13, 2014
  • PARK AVENUE ARMORY | 643 PARK AVENUE
  • NEW YORK, NY 10065
  • The Association of International Photographic Art Dealers

Is there an event we should know about?
Let us know on twitter.

Current Exhibitions

  • Annenberg Space For Photography
  • “The Power of Photography: National Geographic 125 Years”
  • Current to April 27th, 2014
  • 2000 Avenue of the Stars, #10
  • Century City, CA. 90067
  • Tel: 213.403.3000
  • ICP
  • Capa in Color
  • January 31–May 4, 2014
  • 1133 Avenue of the Americas at 43rd Street
  • New York, NY 10036
  • Phone: 212.857.0000
  • Getty Center
  • A Royal Passion: Queen Victoria and Photography
  • February 4–June 8, 2014
  • 1200 Getty Center Drive
  • Los Angeles, CA. 90049
  • Tel: 310-440-7300
  • Yossi Milo Gallery
  • David Goldes, Electro-graphs
  • January 30–March 8, 2014
  • 245 Tenth Avenue
  • New York,NY 10001
  • Tel: 212-414-0370
  • Howard Greenberg Gallery
  • Bernice Abbott and Charles Marville
  • February 27-April 12,2014
  • 41 East 57th Street, Suite 1406
  • New York,NY 10022
  • Tel: 212-334-0100
  • Staley-Wise Gallery
  • Real and Surreal
  • Feb. 27-April 19th, 2014
  • 560 Broadway
  • New York,NY
  • 10012
  • Phone: 1-212-966-6223
  • Museum of Modern Art
  • A World of Its Own: Photographic Practices in the Studio
  • February 8–October 5, 2014
  • 11 West 53rd Street
  • NYC,NY
  • 10019-5497
  • (212) 708-9400
  • Metropolitan Museum of Art
  • Charles Marville: Photographer of Paris
  • January 29–May 4, 2014
  • 1000 Fifth Avenue (at 82nd Street)
  • New York, NY 10028
  • Phone: 212-535-7710

Is there an exhibition we’re missing?
Let us know on twitter.

Instagram