Nokia N95 in Cannes – High Tech High Fives Low Tech
And when we say low, we mean the coolest, plastic film camera you’ve ever seen: The Holga!
The folks at Nokia contracted with the mastermind behind HolgaMods, a site dedicated to tweaking these plastic wonders into a (slightly) more sophisticated camera. The modified N95′s are here.
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And what brought this meeting of the minds ? At the Cannes Lions, Nokia gave young creatives the modified N95 camera phones which could accept screw-in lenses to give a bit more versatility to this “swiss army knife” of a gadget. It took the skills of a man who works with a comparative toy, and transforms it into a new photographers tool.
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I think you can see how Nokia picked this company to partner with.
You can check out some of the results by clicking here: Nokia At Cannes
But we’re hoping that Nokia will let us check out these HolgaMod units, from a strictly photographic viewpoint.
Heck, how often does a company that brings out the latest technology, work hand-in-hand with a company that specializes in low tech, and I mean ALL PLASTIC, camera modifier?
Just goes to show you…it’s still all about the image.
Make sure you read some of the stories and reviews at the HolgaMod site.
Here is a vid explaining what they did:
And one of the competition’s best in our opinion.
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Photoinduced is by far the only place to go when you\’re looking for anything photographic.
Thank you, Damon, for this great resource.
Best, Steve
The work they did the with the phones was very cool. I\’d love to get a chance to take a look at one and see how they work. I was definitely impressed with the final videos. Here\’s Argentina\’s who ended up winning – http://www.nseries.com/index.html#l=campaigns,cannes – hard to believe they filmed all that with a phone!
I was at Cannes Lion 2008 covering the action during the Young Lions Film Competition.
\”The Cannes Experiment\” turned out to be pretty cool. The modified N95s stood out from the crowd and attracted a lot of interest. Seeing a little phone with a big, honking lens on it is pretty odd at first, but they\’re intriguing. It seemed like hundreds of people used them during the week at Cannes.
Here are a few links to videos about the modified phones:
A One-of-a-Kind Shot (background about modified devices)
http://www.youtube.com/watch?v=sHX1Vo9MPds
Wideangle: http://www.youtube.com/watch?v=_dCjMO24vpo
Holga: http://www.youtube.com/watch?v=pni7KyrT_qo