The Weight Is Over : Nikon Adds DX Mirrorless To The Line-up

sorry about the pun. But it’s true.

Nikon has heard loud and clear from their customer base that they need a good reason to upgrade from their smartphone.

Here you go. The New Nikon Z50! A well priced , about $850 body only, this DX option to give you the high quality Nikkor lens designs, in a small form factor. And that entry level price is just right.

Before we go into the company PR release. a little bit about my experience with the Z series. For years I was all Nikon. Love the glass, love the ergonomics. The load was heavy and I switched. To Mirrorless. Sure, Medium format comes in when needed, but needed to get my back some relief.

Then Nikon intro’d the Z7. Let’s be honest, my old glass did fit but the classics like 70-200 was a beast on that body. Then one day, I was out still shooting the Z7 for a tech event, when I found myself at Webster Hall seeing a pop singer that was so sugary, I couldn’t stay for the whole set.

I did however, shoot some images with the Nikon Z7 that was in my bag. I wasn’t Super close, but the images i was able to make, even with a crop, were amazing! The quality of the full frame sensor held so beautifully, that I almost questioned my previous choices.

It does all come down to the right tool for the right job. I believe no one system will do everything you need. I will say though, when you prep for a gig, you know which gear you will grab first, that will never fail you, that is a total extension of you.

I shoot on the street, at events, concerts, and yes, happy snaps as well. Use a diff camera for each.

This weekend, I’m shooting my daughters very small wedding. Pretty much parents only. What am I taking? I’ll let you know when I do the final pack!

MELVILLE, NY (October 10, 2019 at 12:01 A.M. EDT) – Today, Nikon Inc. announced the next Z series mirrorless camera, the DX-format Nikon Z 50, along with two new companion NIKKOR Z lenses, the NIKKOR Z DX 16-50mm f/3.5-6.3 VR and NIKKOR Z DX 50-250mm f/4.5-6.3 VR. The new Nikon Z 50 takes full advantage of Nikon’s larger Z mount, providing creators of all types with the most innovative optical system for superior image and video quality. The compact and lightweight Nikon Z 50 was made for unique individuals seeking a camera that has the speed, portability and style to keep pace and share their creative storytelling and imagination, especially when paired with the new ultra-compact 16-50mm zoom and the slim 50-250mm telephoto zoom lenses.

“The new Nikon Z 50 is a small yet capable camera that brings the best of the Nikon Z series to all kinds of creators to discover, share and engage,” said Jay Vannatter, Executive Vice President, Nikon Inc. “The new NIKKOR Z DX lenses expands the Nikon Z series to provide new creative tools for those looking to take their photo and video passions to new heights.” 

When a sudden case of jet-set wanderlust strikes, or if there’s an idea that just has to be shared in 4K video, the Nikon Z 50 is the unobtrusive companion that promises to help deliver content that truly stands out. This is Nikon’s first DX-format mirrorless camera, delivering a more compact lightweight system to those upgrading to mirrorless or discovering the Nikon Z mount system. The new Z 50 offers an ergonomic design, intuitive operability and the steadfast reliability Nikon is known for, but in a slimmer, lightweight and attainable body. Taking advantage of the Nikon Z mount, the Z 50 produces stunning image quality and provides optimal performance for any type of content creation, from still photography to high-quality 4K video.

SMALL ON SIZE, BIG ON FUN: The easy-to-carry, compact and lightweight 12.9-oz body of the Nikon Z 50 is designed with intuitive controls and an agile yet durable magnesium alloy frame. It’s effortless to carry while vlogging a vacation, hiking the backcountry or exploring a new part of town. Since it’s mirrorless, users can activate the silent shutter function for truly low-profile shooting in sensitive situations.    

TELL YOUR STORY, BEAUTIFULLY: A DX-format 20.9-megapixel CMOS sensor delivers superior image quality, sharpness, color and tones to document it all, even in low light. The EXPEED 6 image-processing engine helps to achieve excellent low-light performance and the highest standard sensitivity in its class1 for still-image shooting – ISO 51,200– so users can capture high-resolution photos in challenging lighting conditions, like concerts or night street photography.

HIGH-SPEED PERFORMANCE: The camera quickly locks focus with a 209-point Hybrid AF System that enables broad coverage of approximately 87% of the frame horizontally and 85% vertically. It’s also the first Nikon DX-format camera to employ Eye-Detection AF, which makes portrait photography simple by recognizing and instantly focusing on a subject’s eyes, even if they are moving. What’s more, with fast 11 fps (with AF/AE) continuous shooting, users can keep up with fleeting moments and never miss a moment of the action.

FLIP-DOWN SELFIE SCREEN: The Nikon Z 50 features an easy to use interface with a 3.2-inch flip-down LCD touchscreen that’s ideal for selfies and vlogging. The LCD features familiar soft keys and icons, while intuitive controls make storytelling simple. Selfie Mode automatically disables all but essential controls while the LCD is flipped down, which makes it easy for the photographer to turn the camera on themselves and capture flattering photos and videos without worry of accidentally changing settings.

Not sure about this. Flip DOWN?

EPIC VIDEO FEATURES AND NEW CREATIVE OPTIONS: Sharp, vibrant 4K video is just the beginning – Experience built in 120p slow-motion, time-lapse and interval timer as well as in-camera video trimming and 20 Creative Picture Controls. These Creative Picture Controls and Special Effect modes instantly transform an image or video footage, while Scene Modes automatically adjust settings to optimize performance for beginners. For smooth footage, the camera also incorporates additional built in stabilization while shooting Full HD or 4K video.

SHARE BETTER CONTENT, INSTANTLY: Built-in Wi-Fi® and Bluetooth connectivity along with support for the new SnapBridge2 version 2.6 app allows users to seamlessly share still images and videos with friends, families and followers. In addition to automatically sending gorgeous images to one’s phone, users now also have the ability to easily transfer video to their smart device quickly. The latest version of SnapBridge also supports RAW image transfer and advanced remote capture functions.    

THE NIKKOR Z DX 16-50mm f/3.5-6.3 VR & NIKKOR Z DX 50-250mm f/4.5-6.3 VR – NEXT GENERATION DX-FORMAT NIKKOR LENSES

The new NIKKOR Z DX 16-50mm standard zoom and the NIKKOR Z DX 50-250mm telephoto zoom lenses are designed to complement the new Z 50, striking the balance of small size and sharp optics. The NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens is a slim zoom lens that lets users capture a wide variety of scenes, from beautiful landscapes to candid portraits. The compact telephoto NIKKOR Z DX 50-250mm f/4.5-6.3 VR lens allows anyone to go the extra distance and capture far-away subjects, like city skylines or birds in flight. When paired with the new lenses, Dual Detect Optical VR is enabled on the Z 50 to help control the effects of camera shake when shooting.

Both the new NIKKOR Z DX lenses unleash the potential of the Nikon Z mount, using the superior design flexibility made possible by the large-diameter and the 16mm flange focal distance to deliver outstanding optical performance and sharpness in a deceptively compact form factor.

In addition to achieving incredible image quality, the new NIKKOR Z DX lensesare optimizedfor video capture when paired with the Z 50, making them must-haves for emerging content creators. Both lenses promise reduced focus breathing, a customizable control ring for smooth control of aperture or exposure compensation, as well as fast and quiet operation. Additionally, the new lenses offer in-lens optical Vibration Reduction (VR) technology to allow for smooth recording, with camera shake compensation equivalent to 4.5 stops3 and 5.0 stops3, respectively.

Beyond these two new lenses, Nikon Z 50 users can enjoy greater variety in imaging expression by mounting any of the current lenses in the NIKKOR Z lineup. A vast selection of traditional F-Mount NIKKOR lenses is also available to shooters via the Mount Adapter FTZ, with many lenses retaining functions such as VR and AF.

Price and Availability

The Nikon Z 50 will be available in November 2019, in several configurations including body-only for a suggested retail price (SRP) of $859.95*, a one-lens kit with the NIKKOR Z DX 16-50mm f/3.5-6.3 VR lens for a SRP of $999.95* or a two-lens kit with both the NIKKOR Z DX 16-50mm f/3.5-6.3 VR and NIKKOR Z DX 50-250mm f/4.5-6.3 VR lenses for a SRP of $1349.95.

For more information on the latest Nikon products, including the new Nikon Z 50, NIKKOR Z DX 16-50mm f/3.5-6.3 VR, NIKKOR Z DX 50-250mm f/4.5-6.3 VR and the full Nikon Z mount system, please visit www.nikonusa.com. 

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