Fujifilm has introduced a new camera with so many creative features packed into a tiny package, it’s gonna have your mind whirling with ideas.

I know mine is!

What the heck is it?

A ½ frame digital camera, with 18 MP, 1 inch  sensor, and a vertical format as the native view. Called the X-Half!

With this pocket sized camera, reminding me of my compact cameras of years past, you get to incorporate a combo of the best of digital and some film camera options, into one.

One of the main features is the native vertical format as mentioned. In a new way of thinking you can crank the “film” winder, or Frame Advance Lever, to add another shot as a companion, or diptych.

You can combine 2 shots, or a still and video, or 2 videos. Side by side with choices of the center separating line, as you can see below.

Actually, cranking the winder is how you get to the next exposure after your main.

Remember, I said you can still just shoot the one image so this diptych is another added feature.

The ability to combine images opens up so many possible ways to tell your story.

PLUS, you can connect to the app, and create a contact sheet of your images.

Let me step back a sec: you can limit your number of shots to the frames that were on a film roll, with a roll size of 36, 54, or 72 exposures, then when you reach the end of the roll, create that contact sheet.

Or print out shots on an INSTAX printer.

It is a leaf shutter, with Bayer sensor, and jpeg only.

There is no joystick, it’s only a touch screen system.

As you can see above, the lens does stick out, but not much.

It shoots stills and HD video. There is an LED light built in, although best to add a stronger LED light to the cold shoe if video is your deal.

The lens is F2.8-F11, leaf shutter, and focuses to min 4in, which is pretty versatile.

And because it’s a half frame, the 10.8mm  lens is equivalent 35mm focal length of 32mm.

Don’t cry but you only get 13 Film Sims!! One throwback is the date stamp option. When was the last time you saw that!

Battery is the same rectangular block from the 100 X series.

This camera was designed to play and create!

The official word:

VALHALLA, N.Y., MAY 22, 2025 – FUJIFILM North America Corporation, Electronic Imaging
Division, today announced the launch of its FUJIFILM X half™ premium compact digital camera
(X half). Inspired by half-frame film cameras, best known for how they are casually used on the
go, the compact size and light weight frame (8.5 ounces/240g)1 of X half blends its modern
functions with its half frame DNA to bring a new and innovative approach to content creation.
Features include a dedicated smartphone application2 and the ability to directly print to select
FUJIFILM instax™ smartphone printers directly.

“X half is special because it rekindles our love for the compact camera and blends it with the
modern sensibilities that make it easy to make a part of our everyday lives,” said Victor Ha, vice
president, Electronic Imaging and Optical Devices Divisions, FUJIFILM North America
Corporation. “This aligns perfectly with the growing trend of users, especially among Gen Z,
who want dedicated devices to use alongside their smart devices as they try to find the balance
between minimizing distractions, while documenting and sharing their lives online.”
Main Features:

• The design of X half carries on the classic form and function of the FUJIFILM X Series,
with its use of an aperture ring, Frame Advance Lever, and other controls to deliver a
satisfying tactile response that celebrates the functionality of traditional analog
photography.

• The in-camera 2-in-14 feature allows users to combine vertical stills and movies with a
simple winding of the Frame Advance Lever Users can also create 2-in-1 images with
selected still image combinations through the dedicated X half smartphone app5. The
app enables simple and intuitive editing, including changing dividing line colors and sizes
or swapping left and right images.

• X half is equipped with 13 Film Simulations6 that provide a myriad of opportunities for
users to emulate classic Fujifilm analog film varieties as well as three new creative filters
inspired by film photography: Light Leak, which creates a slightly exposed look to the
image; Halation, a halo effect that appears around light sources; and Expired Film, which
mimics the grainy look of older analog film. In addition to these filters, X half also
includes an additional eight filters from the instax™ instant camera series.

• Film Camera Mode lets users digitize the experience of using a classic one-time use film
camera. After selecting a Film Simulation to use and the a roll size of 36, 54, or 72
exposures, users will experience an analog-like experience with X half, complete with
the need to wind the camera’s Frame Advance Lever after making each image, perfectly
replicating the classic analog photography experience.

• FUJIFILM X half app will allow users to view still images and movies in gallery or album
format, directly upload images to social media, or print to an instax™ Link series
smartphone printer.

• The camera features a new intuitive touch-screen interface that is easily navigated using
the camera’s two rear LCD monitors. Smooth touch operations allow the user to intuitively
change image settings and Film Simulations, providing comfortable operability in a
compact body.

• When creating images, X half includes a Grain Effect option that adds natural grain to
the entire image to create film-like textures. Various film grain textures can be applied to
change the texture of still images and movies and is also equipped with a new “Date
Stamp” function, making it possible to imprint dates in the bottom right of images and
movies like film photos.

• A 1-inch back-illuminated sensor and 10.8mmF2.8 prime lens (equivalent 35mm focal
length of 32mm), gives Fujifilm’s one-time-use QuickSnapTM camera enthusiasts a
similar angle of view and digital way of making memories in the moment.

• X half features a 3:4 aspect ratio rear LCD monitor and optical viewfinder for vertical
composition of photos and videos.

• Create up to 880 frames on one battery charge8.

Pricing and Availability:
FUJIFILM X half compact digital camera is expected to be available late June 2025 at a
Manufacturer’s Suggested Retail Price of $849.99 USD and $998.99 CAD. For more
information, please visit https://www.fujifilm-x.com/en-us/products/cameras/x-hf1/.