“Shake it like a Polaroid Picture” may be coming back in style

When the Polaroid Land camera was first around, you had to peel apart the print from the developing chemicals, and coat the B&W shots with a preservative liquid. You really did need to shake it, to dry the coating.
Ok, maybe you didn’t HAVE to, but you did it, anyway.
And a part of popular photographic culture, came to the world in general.
That was a long time ago, and the whole shaking bit was not necessary, for decades.
Back to the basics: The concept of an instant photo delighted consumers and pros alike. Still does.
The SX-70 was, in our minds, one of the finest instant cameras, ever.
Folding design, excellent glass, superb capabilities in artistic expression with the extra heavy emulsions and inks just below the acetate surface of the image, close up capability, and more.
Then, with the onslaught of digital photography, the one billion Polaroid cameras in use, were taken out of the closet less and less.
Til Polaroid stopped making film for the camera.
Not long ago, a group known as The Impossible Project, decided that those billion cameras needed film. And there were probably enough people who loved what Polaroid once was, who would support it rising again.
They proceeded to hire the former employees and buy the machinery necessary to reboot the legacy.

This is a part of their story:

Thankfully, we never got rid of our SX-70. Can’t wait to load it up again.


6 Responses to ““Shake it like a Polaroid Picture” may be coming back in style”

  1. www.thingswelovetohate.com Says:

    i want one now

  2. Richard Herman Says:

    As father of Polaroid’s #1 camera repair technician who worked for the company 27 years – mostly at the Atlanta facilities, I was introduced to the cameras and film by Jim and have been a fan ever since. Knowing that the “beat goes on”, I’ll want Jim to refurbish my SX-70 so I can be ready for the “next phase of Polaroid products”. Bring it on !!!!

  3. nesty Says:

    I can’t wait till the films hit the stores in singapore! XD

  4. Lauren Says:

    My Polaroid camera is sad it needs film and i cant wait to see it in stores again hopefully soon.

  5. minimodi Says:

    yes! bring it on!

  6. sally Says:

    I’ve been using Shakeitphoto on my iPhone because it’s all I have!

Leave a Reply

Sign up for our Free Newsletter and become eligible for the Weekly Giveaway

Featured Advertisers

Latest News


Tags

Weekly Giveaway

Now Playing

Build your own custom video playlist at embedr.com

Contest Winners

  • Congratulations to: Dave C. of Clearwater , FL
    the Winner of: Lexar Dual Card Reader

  • Sign up for the NEWSLETTER for a weekly recap and to be eligible for
    free stuff!

Upcoming Events

Hot Links

Current Exhibitions

  • Annenberg Space For Photography
  • “Pictures of the Year International”
  • June 26th -Oct.10th, @0102010
  • 2000 Avenue of the Stars, #10
  • Century City, CA. 90067
  • Tel: 213.403.3000
  • Fahey/Klein Gallery
  • GEOF KERN
  • July 15th- Sept. 4th, 2010
  • 148 North La Brea Avenue
  • Los Angeles, CA. 90036
  • Tel: 323.934.2250
  • Galerie Camera Obscura
  • Alexey Titarenko: Révélations tardives
  • 268, Boulevard Raspail
  • 75014 Paris
    France
  • Tel: +33(0)1.45456708
  • Museum of Modern Art
  • Pictures by Women: A History of Modern Photography
  • May 7, 2010–March 21, 2011
  • 11 West 53rd St.
  • NY,NY 10019
  • Tel: 212-208-9400
  • Duncan Miller Gallery
  • Monica Denevan
    Songs of the River: Portraits from Burma
  • June 12th -August 7th, 2010
  • 10959 Venice Blvd
  • Los Angeles CA 90034
  • Tel. Fax 310.838.2440
    • Rose Gallery
    • Graciela Iturbide:asor
    • July 24th thru Sept.18th, 2010
    • Bergamot Station: 2525 Michigan Ave. Gallery G-5
    • Santa Monica , CA 90404
    • Tel:310.264.8440
    • Silverstein Gallery
    • DISCOVERIES
      A special selection of extraordinary photographs from the gallery’s private inventory
    • Through August 6th, 2010
    • 535 West 24th Street
    • NY,NY 10011
    • Tel: 212-627-3930
    • Getty Center
    • Engaged Observers: Documentary Photography Since the Sixties
    • June 29th-Nov.14th, 2010
    • 1200 Getty Center Drive
    • Los Angeles, CA. 90049
    • Tel: 310-440-7300
    • Foam_Fotografiemuseum Amsterdam
    • Inez van Lamsweerde & Vinoodh Matadin – Pretty Much Everything – photographs 1985-2010
    • Through Sept. 15th, 2010
    • Keizersgracht 609,
    • 1017 DS Amsterdam
    • The Netherlands
    • Tel: +31 (0)20 551 6500
    • Howard Greenberg Gallery
    • Miroslav Tichy
    • Through Sept. 3rd, 2010
    • 41 East 57th Street, Suite 1406
    • New York,NY 10022
    • Tel: 212-334-0100
    • Yossi Milo Gallery
    • Retratos Pintados
    • June 24, 2010–September 18, 2010
    • 525 West 25th Street
    • New York,NY 10001
    • Tel. 212.414.0370
    • Staley-Wise Gallery
    • Ellen Von Unwerth: Fraulein
    • Currently showing
    • 560 Broadway
    • New York,NY
    • 10012
    • Phone: 1-212-966-6223
    • M+B Gallery
    • JOSEPH SZABO
      JONES BEACH
    • June 10th-Aug 14th, 2010
    • 612 N Almont Dr.
    • Los Angeles, CA
    • 90069
    • 310.550.0050

ADVERTISE

Want to advertise on Photoinduced? We have several options available. Learn More.

Where everyone learns Photoshop - National Association of Photoshop Professionals
banner_photoinduced_LG

Aperture foundation
photoinduced

Laura Oles - photography for busy women

Featured in Alltop

web100-top100

Add to Google Reader or Homepage

Archives

Subscribe