Martin Parr sets up a studio at Aperture to prove Life’s A Beach
He’s been shooting beaches and beach life for decades, and to celebrate his latest collection, Life’s A Beach, Martin Parr set up a photo studio for a shoot day at Aperture Gallery in NYC.
Here was the deal: You could sign up to have Martin Parr photograph you, your loved ones, or even your pets, on a tropical print backdrop.
From 9:00AM to 6:00PM he brought people into his makeshift studio.
They were encouraged to wear beachy clothes and bring appropriate props.
They did both.
While this was all going on, they were serving tropical rum drinks, complete with umbrellas, and tea, for those who were driving.
His current exhibit was on the walls, so even if you didn’t get a portrait shot, you still were at the party, with an excellent DJ.
To be fair, the shoot did have a price, $400, for the session, complete with an 8×12 digital print. Larger sizes were available at additional cost.
OR you could pick up a lovely limited edition Beach towel, or one of his many books.
The current tome has a small edition, for $25., and a special version where every image is tipped in, and most images captioned as you would any home travel album.$300. and worth every penny.
So here is how it went: you signed in, changed clothes, got your name page, met the man, he did a session, you went to one of 3 edit stations in the middle of the venue, and then you would be shipped your signed print.
If he was between sessions, he even helped in the edit. Bonus!
How cool is that?
We want to give huge props to Aperture for truly moving the ball forward in the world of photo appreciation, especially with an event like this.
In my college days, Aperture was always the quality photo magazine we looked to for the finest curation of the photo world. It wasn’t gear porn, but the power and quality of the still image.
This series of events, are unique, fun, engaging, and I think bring in a new and varied audience.
In the past year, they have re-introduced Daido Moriyama to a new audience, when he recreated a “happening” from the 70′s making custom books on site.
A few weeks ago they hosted another on-site photo book creation, complete with a hip party atmosphere.
With this event, they set a new bar. Along with the respect for the still image, the participant is invited to not only peek behind the curtains, but get in front of them .
To have one of the masters of photography spend a day shooting all takers (for a fee), watch the shoots, him signing who knows how many pieces of his work, hang with your friends, and cocktails?
That’s a pretty damn good Saturday. And people came from out of town for his special event, so the next time, get on the stick and join in.
We can’t wait to see what they have next.
more photos from the event
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Tags: aperture, Canon, Chelsea, Digital imaging, Fine Art, gallerie, Galleries, Martin Parr, photo





























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