The Cannes Lions 54th Edition. June 17-June 24th.
I know, I know…you’re saying ” Hey, isn’t that where the film festival is? Will Brad Pitt be there? ”
yes and no. Yep, same Cannes. Not a lot of film celebrities at this festival, but the biggest stars in the world of advertising.
The global community of ad professionals, those that conceptualize, those that execute and those that, well, just do business, gather for week to figure things out. And give world class awards for exceptional work.
If you are a professional photographer, or aspire to be, this is a huge indicator for your world.
When we say global, we mean that the messages communicated, no matter what the medium, are understood by all of the languages and cultures represented. The power of a single still image is celebrated by not only awards, but by simple exposure.
What was that? …….Tough job on the Cote D’Azur? …… Ok, you are right. there are worse places to report from.
But we’ll be your eyes and ears. Trying to give you a perspective on where photography is at in the world of advertising.
The deciding factor for us attending , was a recent trip to the Academy Of Art in San Francisco. In reviewing students portfolios who were about to enter the world of advertising, we know that they should know what they are up against. Well, maybe not “against” but what the world is currently celebrating.
You know, there is a Young Creatives competition at the festival where creatives have to come up with a concept for an assignment in a very short period of time. Like the real world. Maybe young photographers ( and directors) can be part of the process and jump in with the same time crunch. Like the real world.
You see, we are here to let you know what goes on in the world of photography from all angles. And this one can yield gold.