At the Cannes Lion ad festival, marketing folks from all over the world gather to attend seminars, award the best work, mingle, party, and share.
In the midst of all this, CanneAlso
Here is the concept:
Designed by The Brand Union and Lambie-Nairn, and helped brought to life by Getty Images and Clear Channel, the CannesAlso exhibition will be held outside of the Palais des Festivals in Cannes during Festival week. They will be exhibited in the form of The Big Book.
The Big Book build is well underway, promising a striking and inspiring installation outside the Palais des Festivals. To give some idea of the scale of The Big Book, and the imagination and ingenuity that has gone into its creation, stats and facts include:
â€¢ Weight of The Big Book once complete will be 7.9 tonnes (including two tonnes flooring weight and 14 metal frames @ 300KG per section)
â€¢ The Big Book contains 100 pages, is 4m wide and 2.5m high
â€¢ Materials used to make The Big Book include 52m of aluminium, 302 sqm of fire rated timber, 169sqm MDF, 58m structural steel and 169m of carpet
â€¢ A 17 tonne truck was used to transport The Big Book from London to Cannes
â€¢ 18 people are dedicated to the build of The Big Book (including designers, metal workers, engineers, fabricators, drivers, project manager)
Simon Bolton, Worldwide Chief Executive of The Brand Union explains the agencyâ€™s involvement:
â€œCannesAlso is a hugely important event for The Brand Union, as it enables us to celebrate a different yet hugely relevant boundary of the global industryâ€™s creativity. We wanted an event that recognises the need to empower external creativity through personal expression, and as such, The Big Book has become a powerful forum to explore ideas through images.”
“Ideas that truly resonate with others must be honest and true, originating from the heart and mind of the creative; CannesAlso represents this.â€
Rankin, curator of The Big Book said:
â€œThe Big Book stands as a towering reminder of creativity and the power of images to evoke strong emotions and spark further creative outputs. It was a pleasure to be asked to help select the photos that have made it into The Big Book and I was extremely impressed by both the quality of these images, but also of the wide range of subject matter.”
“The beauty of photography is its inclusivity; every one of us has the potential to create images of beauty, poignancy and inspiration, no matter who we are. The Big Book is a symbol of this exoteric expression, and a reminder that our intrinsic creativity has the power to influence and enhance everything we do.â€
Delegates will be able to walk through and interact with The Big Book, positioned just outside the Palais des Festivals.”
OK, we have 3 photos in the book and are, well, dang proud to be part of this unique exhibition.
Admittedly, it took 2 days to find the images but there they were on page 141. It was like moving the heaviest shower curtains you can imagine, to flip thorugh the book. Day 2 they added some olive oil to the hooks and poles so things moved a bit easier,
The print quality on the vinyl was much better than expected.
A public critique of the 3 has been scheduled for Weds.